Matt Strain recently left Adobe, where over the course of 17 years he led teams across marketing, strategy, new business, and research. He is now focused on helping “real people” prepare for the opportunities with AI. 

The New York Times recently highlighted Matt's unique AI-generated book, which used AI to blend Chinese medicine and mixology, propelling him into the realm of micro-AI celebrity. But Matt is no stranger to innovation. As a seasoned tech executive, he has been on the bleeding edge his entire career.

During his recent tenure at Adobe’s Research Lab, Matt explored the intersection of AI and creativity, collaborating with teams to bring innovative new products and services to market. He was a leader in crafting Adobe’s strategy to address fake news and disinformation, a project that grew into the widely adopted Content Authenticity Initiative.  

In the past, Matt's over-enthusiasm landed him in some challenging situations while jumping in to launch Apple's business across large swaths of South Asia and Vietnam.

In pursuit of AI's potential for positive impact, Matt is now experimenting with ways to bring the astonishing power of AI to a broad set of non-technical audiences.