Matt Strain

Five Things I've Learned About

Getting Started with A.I. – for Real People

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Join Adobe Research Lab veteran Matt Strain and discover the Five Things He’s Learned about getting started in the emerging, exciting world of artificial intelligence.

Online Event Details

  • 90 minutes


  • Complimentary! - $0.00

View the archive of my 90-minute class and discover the Five Things I’ve Learned about getting started in the emerging, exciting world of artificial intelligence.

I’m Matt Strain. Most recently, I spent more than seven years in Adobe Research Lab, working as part of a team to explore the intersection of AI and creativity. The lab’s inventions enabled professionals to do things that we once never thought possible. We also invested a lot of time discussing and developing ways to promote responsible uses of technology.

In just the last six months, the pace of development has accelerated dramatically. We’re facing opportunities and challenges today that the experts predicted would take years to arrive. I hope you will join me in my live 90-minute class, Five Things I’ve Learned about Getting Started with A.I. – for Real People, as I share some of what I believe everyone needs to know to get started with the new world of artificial intelligence.

I’ll start by describing my most recent experiences creating a one-of-a-kind cocktail book – one in which all text and imagery was generated by AI. I’ll show you how I used ChatGPT and DALL-E, and how in the process I learned a lot about where we are now – and where we’re headed. Creating your own custom book is great fun. It’s something you can do, too, and I’ll explain how.

During our time together, we’ll also focus on the creative, generative ways to use AI in real life. This will include:

  • Understanding A.I.: I’ll share a simple framework for understanding the components of A.I.. We’ll also decipher the various flavors of A.I. being discussed in the press.
  • A.I. applications: I’ll share a fast look at the tools making the biggest differences today, tools that focus on text-to-text, image generation, and video generation. We’ll discuss their role as your creativity co-pilot.
  • Prompts as the new literature: I’ll explain the essential importance of crafting effective prompts to help get the most out of AI applications. You’ll come to understand why “prompt engineering” is the hot new job.
  • Risks and considerations: I’ll also try to balance the remarkable potential of A.I. with a discussion of its dark side, including mental health risks, privacy concerns, fake news, and existential threats.

As you can imagine, there’s a lot to cover. But the world of artificial intelligence is already upon us, and I’m eager to make sure each of us is positioned to use this technology as a force for good.

I hope you can join me. The focus will be on getting you knowledgeable, comfortable, and motivated to dive in. The real-life examples will inspire more creativity and productivity. If all goes well, you’ll also have a framework to evaluate and respond to the very real ethical considerations that come with these technologies.

Matt Strain

Matt Strain

Matt Strain recently left Adobe, where over the course of 17 years he led teams across marketing, strategy, new business, and research. He is now focused on helping “real people” prepare for the opportunities with AI. 

The New York Times recently highlighted Matt's unique AI-generated book, which used AI to blend Chinese medicine and mixology, propelling him into the realm of micro-AI celebrity. But Matt is no stranger to innovation. As a seasoned tech executive, he has been on the bleeding edge his entire career.

During his recent tenure at Adobe’s Research Lab, Matt explored the intersection of AI and creativity, collaborating with teams to bring innovative new products and services to market. He was a leader in crafting Adobe’s strategy to address fake news and disinformation, a project that grew into the widely adopted Content Authenticity Initiative.  

In the past, Matt's over-enthusiasm landed him in some challenging situations while jumping in to launch Apple's business across large swaths of South Asia and Vietnam.

In pursuit of AI's potential for positive impact, Matt is now experimenting with ways to bring the astonishing power of AI to a broad set of non-technical audiences.

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Frequently Asked Questions

Your ticket entitles you to ongoing access to this class — even after the live session concludes.

If you purchase a ticket in time to join the class live, you can view the archive as soon as it’s posted, as often as you like. Look for an email with information about how to access the course archive within 48 hours of the end of the live class. Once you get it, you’ll have all the information you need to access it as you like across any and all devices you own.

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  • Unfortunately, we can only accept cancellations and refunds up to 48 hours before a scheduled session.
  • There is sure to be a lapse in time between the time we refund your order and the time a corresponding credit appears on your credit card statement. So that you’re not left waiting and wondering, we’ll contact you as soon as we’ve processed the credit in our system.

For reasons we hope you’ll understand – the biggest of them the fact that we make a point of compensating the folks who host Five Things I’ve Learned classes as quickly as we can – we can’t accommodate refunds for tickets purchased within 48 of the start of a scheduled live event. We can also accommodate refund requests for the purchase of an archived session only within 24 hours from the time of purchase.

If you’ve purchased a ticket for this online class and you find that for some reason you can’t make the live session, you have two choices:

  • The first: View the session archive. You can view the session archive as soon as it’s posted – or any time, as often as you like. We’ll make an archive of this class available within 48 hours of the live session, and we’ll send every ticket holder details on how they can view it. As a ticket holder, you’re able to view this full session archive any time– as often as you like.
  • The second: Request a refund. Just send a note to, and we’ll help sort things out. Please keep in mind that we can only accommodate refund requests made more than 48 hours from the start of a live session.

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