Larissa Zimberoff is an investigative reporter covering the intersection of food, business and technology. She's written on the promise of fake eggs, the potential of peas, and how artificial intelligence saved a winery. Her work has appeared in The New York Times, Wall Street Journal, Wired, Time, Bloomberg Businessweek, Insider and many more publications.

She worked in the tech industry in San Francisco for over a decade before moving to the east coast and embarking on a new career. She received her MFA from The New School, and almost became a New Yorker after living there for seven years.

Her decade spent working in tech helps her to translate the frenzy over today’s food startups. Her hard-earned belief in technology is matched by an equally precious hope for foods that come from the natural world.

When not chasing a story you can find her hiking up steep mountains or cycling around town looking for the best bakery.