Sarah Fay is the leading Substack Growth Strategist and founder of the Substack Writers at Work membership, a bestselling Substack community with over 20,000 members. She’s mentored hundreds of aspiring and established writers 1:1—from award-winning journalists like Kirsten Powers (CNN) to bestselling authors like Zibby Owens and Esme Wang and thought leaders like Laura McKowen, helping them achieve Substack success. With her expertise as the creator of two bestselling, featured Substacks and her experience as an award-winning teacher at Northwestern University, she is widely regarded as the go-to Substack expert by writers and creatives across various fields.

Sarah’s written for and been featured in prominent publications such as The New York Times, The Atlantic, Time, and The Paris Review. As an award-winning author at HarperCollins, she brings a unique blend of practical experience and industry knowledge to her role as a Substack strategist.

Through her signature program, the Substack Writers at Work membership, Sarah helps writers and creatives overcome obscurity, leverage their unique talents, and build a loyal audience of superfans on Substack. Her approach combines platform-specific strategies with professional growth, enabling her clients and members to produce their best work, grow their audience, and earn the income they deserve.